I take a human-centered design approach to solve complex problems and create solutions that improve people’s lives.

I studied Graphic Design, but I worked as a Social Media Strategist for several Ecuadorian Governmental Ministries.
For that role, I was already practicing UX, my main focus was researching what citizens were thinking, saying, feeling; I spotted their wants and needs, and leveraged opportunities to create bridges between the Government and them.

In Germany, I worked as a freelance graphic designer and photographer, but I wanted to feel constantly challenged by complex problems, and for that reason, I decided to make it official and study UX Design.
My sweet spot is in the tension that exists between visual design, business objectives, and the user's needs. I love working on complex problems and I thrive in entrepreneurial, fast-paced environments.
I'm also highly interested in Extended Reality (XR) and I can't wait to see and HELP build that future.